Former Creative Strategist of Infinity Ward, Robert Bowling Creates Own Game Developer -
Back in March, Robert Bowling resigned as the creative strategist of Infinity Ward and an employee of Activision. Now, Bowling has revealed the formation of his own game developer, Robotoki. Completely self funded by Bowling himself, the studio will focus on the treatment of the talent working in the industry. In a statement released to Game Informer, Bowling had this to say:
“Robotoki is focused on being a developer development studio that just happens to make games,” he said. “We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.” “I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution”
Bowling has already revealed that the studio’s first project will be for next-gen systems,PC AND IOS systems. Bowling stated that “As a developer, our focus is on creating a universe first, experiences second, and game mechanics last, “ Bowling said. “With focus being on universe, we aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium (console, PC, or mobile).
“However, how they experience the world is unique to their device. The mobile / tablet experience should not mimic the console or PC experience, it should be additive to it, not supplemental. Allowing them to support their console and PC experience, continue their progression, but by experiencing the world in a meaningful and unique way.” Bowling added, “Our focus is creating an experience that is no longer strictly single player, strictly co-op, or strictly multiplayer, but adapting the strengths of each of these into a unique experience that is fueled by the actions and contributions in each.”
Robotoki’s website just opened and is already hiring for the upcoming project.